Media/Entertainment-Industry-The Economic Times - Seite 2 
India’s streaming platforms tap gaming craze to expand viewership
Streaming platforms are experimenting with a variety of formats, from unscripted bootcamp-style shows to fictional dramas. This reflects a shift in OTT programming priorities. While traditional reality shows have focused on singing, dancing, and survival-based formats, platforms are now exploring content centred on gaming, digital creators, and online communities.
Streaming platforms are increasingly pushing web series writers to adopt a 'second screen content' style, characterized by simplistic storytelling and explicit dialogues, to attract price-sensitive audiences in tier-2 and -3 cities. This shift, driven by falling attention spans and data insights, aims to blur the lines between television and streaming content, potentially increasing paid subscriptions from non-metro areas.
PVR Inox to bring live Wimbledon finals to select Indian cinemas
PVR Inox is set to screen the Wimbledon Finals live in select luxury cinemas across Mumbai, Gurugram, and Bengaluru on July 12th and 13th. This marks the first time the iconic tennis tournament will be shown in Indian theaters, offering a unique viewing experience. The venues will feature Wimbledon-themed events and a special British-inspired menu.
Short-form video’s leap to TV could reshape India’s digital commerce playbook
YouTube Shorts is expanding beyond smartphones in India, finding a new audience on connected TVs. This shift is influencing how brands connect with consumers, especially in smaller cities, with regional creators playing a key role in purchase decisions.
TV broadcasters bank on relaunch of iconic shows to attract viewers
Indian television is experiencing a resurgence of iconic shows like Kyunki Saas Bhi Kabhi Bahu Thi, CID, and Bade Achhe Lagte Hain, returning in refreshed formats. Broadcasters aim to re-engage long-time fans and attract younger audiences amidst growing OTT influence. While nostalgia can be effective, success isn't guaranteed, prompting networks to leverage familiar content in a fragmented media landscape.
6 must-watch Bollywood sequels of 2025: What's out and what's next
From comedy capers to high-octane thrillers, 2025 is packed with blockbuster Bollywood sequels like Housefull 5, War 2, Don 3, and more. Here’s a look at the most-awaited returns!
Real challenge facing the multiplexes today isn’t pricing, but consumers' time: PVR Inox's Sanjeev Bijli
PVR Inox focuses on capturing consumer time amid growing entertainment options. Sanjeev Bijli highlights regional expansion and experience-led engagement. The company plans to open 100 new screens in FY26, with 40% in South India. Investment of Rs 300 crore is planned for new properties and upgrades. PVR Inox emphasizes quality experience and marketing efforts to drive footfalls.
Gamezop enters Middle East with $4 million investment, sets up Bahrain HQ
Gamezop, an Indian casual gaming firm, is growing its business. The company is investing $4 million in the Middle East. It is setting up a regional headquarters in Bahrain. This expansion aims to onboard 1,000 apps. Gamezop expects to generate $5–6 million in revenue. The company will focus on the MENA region's growing gaming market.
E-auction of 730 FM radio channels to be conducted this month: I&B Secretary Jaju
The auction for 730 FM radio channels across 234 Indian cities is set to commence this month, according to Information and Broadcasting Secretary Sanjay Jaju. Over 20 companies have bid under the Private FM Radio Phase III policy. The Union Cabinet approved the e-auctions last year with a reserve price of Rs 784.
MIB proposes overhaul of TV rating guidelines to attract more players
The Ministry of Information and Broadcasting is set to overhaul television rating agency norms, proposing the removal of restrictions on board members' ties to media businesses and scrapping cross-holding limits. These amendments aim to broaden industry participation and encourage new entrants into the TV ratings space, while also tightening conflict-of-interest rules to ensure operational independence and legal compliance.
PVR INOX plans to add 200 screens in 2 years: ED Sanjeev Kumar Bijli
PVR INOX is set to expand its presence. The cinema exhibitor plans to add approximately 200 screens over the next two years. This expansion requires an investment of up to Rs 400 crore. The focus will be on South India and smaller cities. Hyderabad is a key market for PVR INOX.
Good Game to launch global gaming reality show from India with $50 million investment
Good Game Group is launching its gaming reality show, Good Game, in India with a $50 million investment over five years. Indian cricketer Rishabh Pant is the brand ambassador. Premiering in partnership with Spunnge Media, the show aims to tap into India's burgeoning gaming market. The winner of the India edition will receive $100,000 and compete in Good Game APAC.
Pirates of Bollywood have producers running for cover
Hindi film producers are increasingly seeking insurance against piracy-related losses, especially for big-budget films, due to significant financial setbacks. Insurers are hesitant to underwrite this risk because quantifying piracy losses is challenging. While some advocate for stricter anti-piracy laws, others believe insurance could make producers complacent, adding to existing funding challenges within the industry.
New Script for Media: Warner Bros Discovery split marks end of bundling era
Warner Bros Discovery's split into two entities, following similar moves by Comcast and Lionsgate, highlights a shift away from traditional media conglomerates. The industry is prioritizing streaming, separating high-growth digital units from slower legacy businesses to attract investors and compete with Netflix.
India's live entertainment industry hits high note with global acts, Gen Z demand
India's live entertainment sector is booming, fueled by Gen Z's desire for immersive experiences and a growing middle class. Concerts and comedy shows are selling out across the country, from major cities to emerging cultural hubs like Shillong. This surge is attracting international artists and driving significant economic impact, with projections indicating substantial revenue growth in the coming years.