Media/Entertainment-Industry-The Economic Times - Seite 4 
Airtel Digital TV removing Zee channels from base packs over price hike
Airtel Digital TV is removing Zee Entertainment channels from its packages due to a recent price hike, mirroring a similar dispute between Sony and Tata Play. Airtel will adjust pack prices and offer Zee channels on an a la carte basis. This move comes as DTH operators resist price increases amid declining pay-TV subscribers and rising competition from OTT platforms.
India’s OTT platforms—including Netflix, Prime Video, JioHotstar, and ZEE5—are adopting cost benchmarking practices to manage rising content production expenses and improve profitability. Consultancy firms like EY, PwC, and Deloitte are helping these platforms establish cost reference points across projects.
NCLAT declines to stay CCI order against UFO Moviez, Qube Cinema
The NCLAT has upheld a CCI order penalizing UFO Moviez India and Qube Cinema Technologies for anti-competitive practices related to digital cinema equipment supply. The tribunal dismissed their plea for a stay, citing the CCI's findings and directing them to deposit 25% of the penalty.
Appetite for global cinema growing in India, want to bring every genre: PVR Inox's Aamer Bijli
PVR Inox is strategically expanding its reach into international cinema, aiming to cater to India's diverse film tastes. Starting with "Ballerina," the company plans to distribute major Hollywood titles and indie films from studios like Lionsgate and A24.
ZEE5 aims to slash operating losses by up to 60% in FY26
ZEE5, aiming for profitability, plans to slash operating losses by 50-60% in FY26, according to Amit Goenka. After reducing losses significantly in FY25, ZEE5 will focus on cost control and quality content, launching 100 titles with regional language focus. Despite competition from streaming giants, ZEE5's revenue grew by 6% in FY25.